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9/11 Families Ask: What Happened to the Third Building That Collapsed in the WTC Attacks?

A new ad campaign featuring the family members of 9/11 victims, which does not focus on conspiracy theories, is getting serious treatment in the mainstream media.
Via:  AlterNet–  November 15, 2010 |

A new television ad campaign featuring the family members of 9/11 victims has succeeded in garnering what 9/11 activists have lacked for years: serious treatment in the mainstream media.

Granted, that media was Fox News host Geraldo Rivera, who in a former iteration ran a Jerry Springer-like daytime talk show. That and, the last time Rupert Murdoch’s conservative-tilted television channel seriously talked about issues pertaining to 9/11, they were calling for a public official’s resignation over a signature on one of the “9/11 truth” petitions.

Still, at the end of his serious-yet-brief treatment of questions surrounding the collapse of World Trade Center 7 (WTC 7, pictured), Rivera admitted that the activists had made him “much more open minded” about questions surrounding 9/11.

Rivera spoke in response to an ad playing in 30-second bytes on screens all around New York City, which does not focus on conspiracy theories. It does not feature hip-hop beats in the background or winded, red-faced protesters dressed in black shouting at reporters. It doesn’t even mention President George W. Bush, former Vice President Dick Cheney or the systemic failures in America’s air defenses.

Instead, it puts the spotlight on people who lost family members in the 2001 attacks. Patriotic background music plays as viewers are gently reminded that not two, but three buildings collapsed on 9/11.

“Although the official explanation is that fire brought down building seven, over 1,200 architects and engineers have looked into the evidence and believe there’s more to the story,” they say.

Then they implore viewers to help them seek justice, for their families, simply by visiting a web site: buildingwhat.org.

Their campaign’s name, “Building What?” was allegedly taken from the response offered by New York Supreme Court Justice Edward H. Lehner, when asked if he knew about WTC 7.

VIDEO AND MORE HERE

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